National environmental and low carbon related news stories via the Energy Saving Trust
9th March, 2010 9:30pmU.S. "cap and trade" rebranded "pollution reduction"
WASHINGTON (Reuters) - Like a savvy Madison Avenue advertising team, senators pushing climate-control legislation have decided to scrap the name "cap and trade" and rebrand their product as "pollution reduction targets."
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International environmental and low carbon news stories via Reuters news agency
9th March, 2010 9:30pmU.S. "cap and trade" rebranded "pollution reduction"
WASHINGTON (Reuters) - Like a savvy Madison Avenue advertising team, senators pushing climate-control legislation have decided to scrap the name "cap and trade" and rebrand their product as "pollution reduction targets."
